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Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross 

Sony® X95K 65" 4K Ultra HD LED Smart TV

Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.

Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive for unprecedented contrast and maximum brightness.

Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.

Google TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support.

Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app.

Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.

Every seat is the best seat with wide viewing angles that preserves color and an anti-reflective screen to reduce glare.

Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.

Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1.

Hear true immersive audio with two sound positioning tweeters in addition to font-firing TV speakers and dual subwoofers, plus support for Dolby Atmos.

Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.

See blur-free picture quality in fast-moving sports and movies powered by XR Motion Clarity technology.

Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.

Multi-position stand offering three variations – low-profile immersive setting, narrow furniture setting, raised to accommodate a soundbar.

With the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.

Ultimate Brightness And Contrast With Mini LED

See 4K pictures full of remarkable contrast and brightness on this big screen TV with Mini LED backlight, powered by our Cognitive Processor XR™ and XR Backlight Master Drive.

Scenes Full Of Contrast And Brightness, Precisely Controlled

Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.

Sound From The Screen, Pictures And Sound In Harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

Renew, Recycle And Reduce, Designed For The Environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

See Incredible Depth With Intense Contrast And Brightness

Our XR Backlight Master Drive utilizes a unique local dimming algorithm to control thousands of tiny, high-density Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights.

A Wide Color Spectrum For Real-World Shades And Hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables X95K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

Recreating Lost Texture, All Your Content Upscaled To 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent Motion Processing For Fast-Moving, Blur-Free Scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyzes motion across several frames to ensure action stays smooth, bright and clear.

The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the center. And with X-Anti Reflection, pictures are much clearer with less glare.

Powerful Sound From The Screen, Matches Pictures Precisely

Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high quality sound.

All Your Entertainment Upscaled To 3D Surround Sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Voice Zoom™ 2 Enhances Voices For Clearer Dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

Supreme Picture And Sound, Whatever The Environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Step Up To Even Better Viewing, Optimized With BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

Discover New Ways To Enjoy TV With BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also video chat, gesture controls, and other new experiences waiting to be explored.

Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.

Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Control All Your Devices With One Smart Remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

A Beautiful Design - All Immersion, No Distraction

Our minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what’s important - the picture. Enjoy truly immersive big screen viewing without distraction.

Intuitive 3-Way Multi-Position Stand, Versatile For Any TV Positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Seamless Edge -  Less Bezel, More Picture

With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Even More Studio Quality Entertainment, As The Creator Intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix In Studio Quality, Automatically Optimized

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.

Optimizing Picture For All Your Favorite Content

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced™ titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Our TVs include visual, hearing and mobility accessible technology.

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Discover the cutting edge of Samsung innovation with awe-inspiring QLED 8K TVs. The powerful evolution of Samsung Neo QLED 8K comes with a backlight dimming technology that controls our proprietary Quantum Mini LEDs with intense precision.

Samsung Neo QN800A 75” QLED 8K Smart TV

Ultra-fine contrast in 8K that reveals every hidden detail.

Powerful 8K AI upscaling ensures you always get full 8K resolution.

A brilliantly intense picture powered by tiny hyper-focused light cells - Quantum Matrix Technology Pro

Witness unimaginable details in the deepest blacks to the brightest whites with 1.5X more lighting zones than normal Quantum Matrix Technology. The powerful evolution of Samsung Neo QLED 8K comes with a backlight dimming technology that controls our proprietary Quantum Mini LEDs with intense precision.

Elevate every picture to 8K with multi-layered neural networks - Neo Quantum Processor 8K

Experience unimaginable clarity and depth with the powerfully adaptive Neo Quantum Processor 8K. The future of television is here today with AI based deep-learning analysis of the video scene-by-scene optimizing everything you watch. Get immersed like never before with the ultra-sharp Samsung Neo QLED 8K.

Beauty derived from simplicity of design - Infinity One Design

A TV as elegant as it is powerful, with clean lines, an ultra-slim profile, and modern design to enhance your space.

Dynamic sound that tracks and follows on screen action - Object Tracking Sound+ (OTS+)

Feel like you're in the middle of the action with directional, realistic sound that projects from speakers built into all sides of the TV.

Spectacular clarity brings the director's vision to life - Quantum HDR 32x

Details come to life with rich color, deeper contrast, and HDR10+ dynamic tone mapping that shifts the color and contrast scene by scene for spectacular clarity.

See details within the details - Real 8K Resolution

Feel the power of every frame with 33 million pixels that provide an incredible sense of depth and clarity, all with four times the resolution of 4K.

Turn what you love into 8K - 8K AI Upscaling

Transform your favorite movies, videos and more into outstanding 8K with leading edge technology that combines deep learning algorithms with the Neo Quantum Processor 8K.

A billion shades of color with Quantum Dot - 100% Color Volume with Quantum Dot

Take light to a different realm with amazing technology that delivers a billion breathtaking shades of color that stay true even in bright scenes.

Minimal glare to reduce distractions - Anti-Reflection

Watch your favorite shows without interruption any hour of the day with an anti-reflection layer that minimizes glare and reduces unwanted distractions.

The best view from every seat - Ultra Viewing Angle

Designed to reduce glare and enhance color no matter where you sit, Ultra Viewing Angle ensures every seat is the best.

TV and soundbar orchestrated in perfect harmony - Q-Symphony

Surround yourself with audio from both your TV and soundbar speakers, synchronized in perfect harmony for richer, room-filling sound.

Auto-optimized sound to fit your space - SpaceFit Sound

Get a tailored sound experience with sensors that optimize it based on the acoustics of your space, whether the TV is mounted on the wall or placed on a table.

Add beauty to the clutter-free solution - Attachable Slim One Connect

An elegant solution to reducing cable clutter, the Attachable One Connect offers compact flexibility for keeping wires out of sight, whether you mount it on the wall, place it behind the TV stand, or simply keep it on the tabletop.

Exceptional motion enhancements in 4K 120Hz - Motion Xcelerator Turbo+

Action movies, sports and games look smooth and fluid, with the added bonus of next-gen gaming capabilities that include HDMI 2.1, Game Motion Plus and 4K at 120Hz.

Game-changing scenes in their entirety - Super Ultrawide GameView & Game Bar

Broaden your view with the flexibility to change between multiple aspect ratios from 21:9 to 32:9 and adjust the screen position to your eye level for a bigger, better experience. Optimize your gameplay with Game Bar, an on-screen menu that lets you make real-time adjustments to screen ratio, input lag check, FPS, HDR, wireless headset settings and more.

Stream your favorite TV show and mirror your phone on the same screen at the same time, with multiple sound and layout options.

Mirror your phone on your TV with just a tap to continue enjoying movies, music, and apps on the bigger screen within seconds.

Free TV, no strings attached - Samsung TV Plus

Enjoy thousands of hours of subscription-free TV, movies, sports with 150 channels and growing.

Spend time watching, not searching - Universal Guide

Find your favorite movies and TV shows easily all in one place, with a simple on-screen guide that provides you with tailored recommendations for exploring new content.

Sony® X90K 65" 4K Ultra HD LED Smart TV

Deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10.

Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.

Hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers, plus support for Dolby Atmos.

Multi-position stand offering two variations – low-profile setting for immersive viewing or raised to accommodate a soundbar.

Enjoy your entertainment like never before on this ultra bright 4K HDR TV, delivering exceptional color and contrast with our Full Array LED, powered by Cognitive Processor XR™.

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X90K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

Enjoy More Depth With Deep Blacks And Extra Brightness

Our Cognitive Processor XR™ enhances pictures in the same way as your eyes focus for real life color and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.

Beautiful Minimalist Design That Maximizes Entertainment

Versatile Premium Stand, Designed For Any TV Positioning

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

Metal Slim Blade Stand, Luxurious Look And Feel

Our slimline metal stand has been designed to perfectly match the TV and harmonize with your room and décor.

Over a billion colors are brought to life by TRILUMINOS PRO™ and our 4K HDR Processor X1™. With extreme contrast, everything you watch feels so real.

Sony® X80J 65" HDR 4K Ultra HD Smart Google TV

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of lifelike color and contrast.

Our TVs with a wide color gamut and unique TRILUMINOS PRO™ algorithm can detect color from saturation, hue, and brightness to reproduce natural shades in every detail. You'll enjoy colors that are closer to those seen in the real world.

With Object-based HDR remaster, the color in individual objects on-screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.

See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K and even Full HD are upscaled close to 4K resolution by 4K X-Reality™ PRO using a unique 4K database.

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, "what should I watch?" Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.

Chromecast lets you cast your favorite videos, games, and apps from your mobile device, in full quality, to your Chromecast-built-in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

LED TVs

Samsung Q60A 32" 4K UHD QLED Smart TV

$379.99

Sony® X90K 65" 4K Ultra HD LED Smart TV

$600.00

Sony® X95K 65" 4K Ultra HD LED Smart TV

$1,000.00

Samsung The Terrace 65" 4K UHD QLED Smart Outdoor TV

$5,999.20

Samsung Neo QN800A 75” QLED 8K Smart TV

$1,300.00

Sony® X80J 65" HDR 4K Ultra HD Smart Google TV

$450.00

Samsung Q60A 32" 4K UHD QLED Smart TV

$379.99

Sony® X90K 65" 4K Ultra HD LED Smart TV

$600.00

Sony® X95K 65" 4K Ultra HD LED Smart TV

$1,000.00

Samsung Neo QN800A 75” QLED 8K Smart TV

$1,300.00

Sony® X80J 65" HDR 4K Ultra HD Smart Google TV

$450.00

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