First in the USA… Now First in the World

Last week we were the first in the USA to debut JBL’s Summit Series and the Makalu model. Now, after dialing it in… we’re the world’s first to play the new Pumori.

JBL History + Audio Folklore

The name JBL comes from James Bullough Lansing. But here’s the part only insiders know: he was born James Martini. That’s fact.

What lives in the world of audio folklore is the idea that the martini glass in Maxell’s legendary “Blown Away” ad was a subtle nod to his original name. No proof. Just one of those stories that makes audio history feel bigger than specs and soundwaves.

And the speaker in that ad? By all accounts, the legendary JBL L100.

The Future Starts with Pumori

The Pumori isn’t just the next model. It’s JBL pushing design and performance to new heights… and we get to share it with the world first. That first listen? It’s going to give you goosebumps.