Aesthetic meets audio.
Bang & Olufsen is a Danish company known for its innovative audio and visual products that combine advanced technology with sleek, minimalist design. Established in 1925, the brand creates high-end speakers, headphones, televisions, and audio systems that deliver exceptional sound and image quality. Each product is crafted with premium materials and attention to detail, blending art and technology for a superior sensory experience and elegant integration into any home.
At Definitive, we invite you to experience our Bang and Olufsen Design Studio.
A History of Audio Excellence
1925
The Beginning
Peter Bang and Svend Olufsen established Bang & Olufsen in Struer, Denmark, with a vision to create high-quality audio equipment. Their first product, the Eliminator, allowed radios to operate directly from the mains power rather than batteries—revolutionary at the time.
1938
B&O’s First Iconic Radio
The Beolit 39 was B&O’s first radio encased in Bakelite, a groundbreaking design choice that combined durability with modern aesthetics. This set the foundation for B&O’s signature fusion of form and function.
1967
When Hi-Fi Was Born
Intense competition from Japanese manufacturers demanded a strong signal that Bang & Olufsen was not merely the design and looks – but very much about technology and innovation. In the early days of Hi-Fi, Bang & Olufsen engineers set out to develop the world’s most perfect Hi-Fi system – the Beolab 5000 series
1972
The First Tangential Turntable
The Beogram 4000 introduced tangential tracking, ensuring that the stylus remained perpendicular to the record groove. This innovation minimized distortion and became an industry benchmark for turntable design.
1984
A Legacy of Compact Excellence
B&O introduced the Beovox CX100 and CX50, compact speakers that became cult classics. Their minimalist design and superior sound quality kept them relevant for decades, showcasing B&O’s commitment to both form and function.
2003
Revolutionizing Speaker Technology
The BeoLab 5 introduced Acoustic Lens Technology, delivering 180-degree sound dispersion for a more immersive audio experience. This speaker redefined what was possible in home audio performance.
2015
Bang & Olufsen Expands with B&O Play
Recognizing a growing demand for portable and lifestyle audio, B&O launched B&O Play, offering premium wireless speakers, headphones, and earbuds designed for modern, on-the-go users. This move helped the brand reach a broader audience while maintaining its high-end reputation.
Bang & Olufsen Beolab 28
Don’t be fooled by its elegant design—the Beolab 28 delivers expansive stereo soundscapes with incredible clarity and depth. Years of acoustic expertise have culminated in this speaker, offering powerful, studio-quality sound and deep bass that brings the cinematic experience into your home. With directional sound control, you can tailor the audio to your needs: narrow the wooden grilles for a focused sweet spot or open them wide for room-filling sound during movies or gatherings. Whether for immersive surround sound or stereo listening, the Beolab 28 seamlessly integrates with other Bang & Olufsen speakers and TVs, making every moment feel like you’re truly there.